What does an Ad Agency do?

What does an ad agency do? This is Marc. His most recent invention is a smart collar for cats. The production will start soon and the corresponding tracking-app is also ready for release. Marc is seeking professional support from an ad agency for the launch and the promotion. During the briefing, they discuss the planning and release of the new brand identity in the following four steps: Definition of brand strategy. Creation of brand presence. Media planning. And marketing evaluation. In a first step, the brand strategy needs to be defined. This includes the naming the definition of the target group and the value proposition. The strategical standards are written down in the branding guidelines. In the agency, different employees take care of the project. The consultant He conducts the project and works with both the customer and the agency. The consultant creates the marketing and media plans. The Art Director and the Graphic designer: They are responsible for designing all the advertising material such as the logo or the website. The copywriter. She creates a convincing claim and composes contents for the advertising media. The web developer. He programs the website and guarantees impeccable functionality on all devices. Both the exchange and the cooperation within the team are of utmost importance and undoubtedly lead to an effective brand presence. Based on the set brand guidelines, the team needs to take care of the brand presence in a second step. The product receives a name, a logo, a claim, and a packaging. Photographing, writing and designing follow next. Design-guidelines are written down in a corporate design manual. This guarantees a unitary appearance of all the advertising measures. In the next step, the new brand presence is realized in the form of a campaign. For that reason, a powerful media scheme is presented to the customer and all required communication means are created. These include: A poster A flyer. A TV commercial. A Google AdWords campaign. And a website. As soon as every matter is clarified, the campaign goes live. The campaign makes an impact and the sales increase. The agency discusses the campaign reports with Marc and provides continuous optimization. Excellent working measures are intensified less successful methods are optimized. The start-up is a great success. Marc is up for celebrating and the ad agency is content that they could contribute their share.