how to write a job advertisement

To attract job seekers you need to start thinking like an applicant believe it or not focusing on your wish list may actually deter applicants from applying to your ad got writer's block stick around to get some tips on how to create a job advertisement that will attract the right candidates welcome to our video on ad writing where I'll be discussing how to get the most out of your job advertising let's start at the very beginning with the title of your ad when it comes to job titles applicants will search using exact wording so trying to be too creative here may limit your chances of coming up in search results keep the title literal once your ad has been discovered you need to catch their attention and keep them interested begin your ad with highlighting your top 3 reasons of why someone would want to work for you positive points about your location salary team culture and other incentives will help you stand out from others advertising for a similar role once you've gained their interest it's time to move on to the body of the ad this area should detail who your company is Judy's involved with the position and any essential and desirable criteria for applicants to apply you can go into more detail in this area but try not to waffle on too much bullet points can help keep your message clear and will make your ad easier to read finish your ad with one last point on why they should work for you and invite them to apply if they meet your listed criteria for example work with a growing business in a positive and friendly team environment a competitive salary package is on offer for those who can demonstrate the right experience and attitude and don't forget to explain how you would like them to apply you can ask them to hit apply now through seek email to a particular email address or phone to speak to someone in your office if this all sounds too complicated why not contact your local recruitment agency to see how they can assist with writing and management of your advertising if you have any questions leave them in the comments below and I'll be happy to answer them for you and don't forget to subscribe for more recruitment tips and tricks too can't thanks for watching and we'll see you in our next article